![]() In the ultimate analysis, it is 'good content' and the movie-going experience which will drive viewers out of the comfort of their OTT screens to throng cinemas like the pre-pandemic days. However, in the words of Ajay Bijli of PVR Limited, "You cannot write off an industry which is 100 years old". India is also witnessing a rise in OTT where the cost of a movie ticket is sometimes more than a monthly streaming subscription. It is a hopeful attempt at bringing back the culture of movies, which got lost somewhere during the pandemic. ![]() The fact is that the hype created behind this phenomenon is a crucial stress test to reignite the enthusiasm of movie goers. This portmanteau (blending of two words) strangely unites two movies which are competing for box office space. BARBENHEIMER- a matchup of two completely incongruous mega-movies is the hottest subject of internet meme-fication, as "Barbie" and "Oppenheimer" release this weekend.
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